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Emily James: 'Just Do It - A Tale Of Modern-Day Outlaws' at the Brixton Ritzy Picturehouse

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Time 20:45
Date 15/07/11
Price £11.6

For one eventful year, Emily James was allowed unprecedented access to film the secretive world of environmental direct action. Two years later, Just Do It is about to hit the big screen.

When Emily James (read the Run Riot Interview with Emily here) first saddled up with the Climate Rush 'Bike Rush' as they brought Westminster to a standstill, pitched up with The Climate Camp as they occupied Blackheath, masked up with The Great Climate Swoop as they stormed the fences at Ratcliffe-on-Soar coal power station, and then accompanied them all to wintry Copenhagen as they took their protest to the streets outside the UN COP 15 climate talks, she knew that herein lay a story of passion and bravery that needed to be told. A story of people standing up for what they believe in and making themselves heard. But it was a story that needed to be told without the creative constraints of traditional production models or the editorial control of big investors. And so it was that Just Do It – the totally independent project – was born.

Staying true to its principles, this film has been made possible thanks to the power of the crowd; the generosity of almost 500 crowd funders, an army of over 100 volunteers, and a slate of indie film giants, all of whom have given generously of their time, and expertise.