Fam Irvoll hails from Norway. A Central St Martin’s graduate, Irvoll worked as assistant to Vivienne Westwood, Gareth Pugh and Norwegian designer Peter Løchstøer before setting up her own label.

This show will be her London debut. Those who have seen her shows in Norway say that it is quite spectacular (‘always quite crazy’ were the exact words). A browse through the website takes you into Irvoll’s colourful, distinct universe. Fam is represented by Blow PR, a company known for having the flair to select original talent with potential for great success, which can be taken as an indicator of Fam’s future potential. The show will unveil a collaboration with Underground, the iconic footwear, which is a favourite among fashionistas. With stars like Rihanna sporting the latest collection on X Factor, no need for a trend expert to predict that the mainstream will also be going Underground in 2012. This is a unique opportunity to experience a designer who may well be the next big thing.

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COMPETITION: Win 1x Pair of tickets to attend Vauxhall Fashion Scout / The Blow Off-Schedule: 'Fam Irvoll' at Freemasons Hall, Covent Garden at 12:30 on Fri 17 Feb. To claim your tickets, send an email to jamie@run-riot.com with the correct answer in the ‘subject’ box. The winner will be randomly selected.
Q: What is the name of Underground’s iconic design?
A: .1) Sneekers .2) Creepers .3) Cheeters .4) Peepers