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Dr Lida Hujić: ‘The First to Know’ at Shoreditch Studios

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Time 18:30
Date 26/01/11
Price Free

Ever wanted to know what it means to be über cool? Then come along to Shoreditch Studios, where Dr Lida Hujić launches her first book - The First To Know. Plus, DJs, performances and plenty of booze!

Dr Lida Hujić's 'The First To Know' is packed full of riveting personal accounts from the epicentre of three seminal hip movements across two decades from the fall of the Berlin Wall, all woven into an intricate and compelling analysis of what it means to be über cool. This is an essential read for marketers wishing to stay at the vanguard, a seminal textbook for students in marketing, media and fashion courses and an enlightening story for anyone with interest in the phenomena at the heart of contemporary culture.
If just a book launch is not enough, the night will also feature an ABSOLUT RESTLESS BAR, the independent bespoke and sustainable premium wine company LITTLE BEAUTY, DR HAUSCHKA goodie bags, DJ JERRY BOUTHIER and a live performance from NAMALEE BOLLE and her band. Super!

 

The First to Know Description from The First to Know on Vimeo.

The First to Know Montage from The First to Know on Vimeo.

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COMPETITION: 1x Book and 2x Pair of tickets to attend Dr Lida Hujić: ‘The First to Know’ at Shoreditch Studios at 18:30 on Wednesday, 26th January.

To claim your tickets, send an email to vienna@run-riot.com with the correct answer in the ‘subject’ box. The winner will be randomly selected.

One winner will recieve a pair of tickets and the book - The First to Know. The runner up will recieve a pair of tickets.

Q: Based in London, operating globally, Dr Lida Hujić is a brand strategist in the areas of new product development, brand positioning and briefs necessitating out-of-the-box thinking. Described by the Guardian newspaper as "really hip", Lida has also been featured as a 'trend-setter' on which Parisian TV show?

A: 1) The Tube .2) Paris Motor Show .3) Angélique Kidjo .4) La Mode La Mode La Mode

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