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Getting started with blogging at the Business & IP Centre, British Library

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Time 10:00
Date 23/01/20
Price £35

Considering whether to invest time in a blog, and how you can make it work for you? Then join Melissa Addey in this one-day workshop and find out everything you may need to know.

Does blogging still work? Can you monetise it? How do you pick a suitable topic? How often should you post? All these questions and much more will be covered in this workshop for those considering whether they should invest time in a blog.

In this workshop Melissa looks at blogging and whether it still has an impact (spoiler: it does but it depends how you do it!) and then break it down for beginners, including:

•    Practicalities: which platform to pick and how to      get set up
•    Your audience
•    How to choose your topic
•    What a blog needs from you, commitment-wise
•    What a blog can give you and/or your business
•    How to monetise a blog
•    Dos and don’ts, including how often you need to post and what to share (or not)
•    The possibility of turning your blog into a book
•    And more…

Melissa will be using lots of examples from real-life blogs to show you what works and doesn’t. There will be a main presentation and then a lot of hands-on work so that you make the most of your time with us. After the event you will be sent resource-filled slides from the main talk and a free eBook, Melissa Addey's The Storytelling Entrepreneur, which offers a wealth of ideas for telling your business story. You will leave with a clear to-do list for your own blog and inspired to get started!

Melissa Addey spent fifteen years in business, developing new products for Sainsbury's Head Office and then mentoring over 500 entrepreneurs for a government innovation grant programme. In 2015 she became a fulltime author and is now in her final year of a PhD in Creative Writing. She has been the Leverhulme Trust Writer in Residence at the British Library and written and published twelve books, including fiction, non-fiction and a picture book for children. She has just won the 2019 Novel London award and was one of four winners in the 2019 Page to Podcast competition.

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