Glyn Fussell, co-founder, Sink The Pink Edits our What’s On Guide. The #CatchAKrampus Edition! @GlynFussellhttps://t.co/NDVIgBwOHS
 
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A Cheesy Love Story - The Ad Doritos Don't Want You to See

It’s February 2016 and activist group SumOfUs are back - taking on Doritos by crashing the biggest sporting event in the US again!

Last year, they made a video that looks suspiciously like one that could be in the Doritos Crash the Super Bowl marketing campaign - where budding filmmakers are pitted against each other to create the most Doritos-y commercial to be aired during the biggest sports event in the United States.

The SumOfUs video demanded that Doritos and its parent company PepsiCo adopt a responsible deforestation-free palm oil policy, and it racked up a whopping 25 million views.

It worked! PepsiCo came out with a new palm oil policy at the end of last year! But it still contains massive loopholes - that’s why the fight isn’t over yet.

As the main sponsor of the Super Bowl, all eyes are going to be on PepsiCo. And that means it is especially vulnerable to pressure from all who want action taken. If this video is shared enough right now, it’ll go viral and force PepsiCo to act.

Under PepsiCo’s new policy, the rainforest will still be destroyed, endangered species like the Sumatran tiger and orangutan will still suffer, and workers - many of them children - will still be exploited.

This is because the policy does not cover PepsiCo’s business partner in Indonesia, Indofood, which produces all of PepsiCo’s products in South-East Asia.

We know that pressuring PepsiCo works. The video made waves - it got more than three times the views of the ten official finalists in the Crash the Superbowl competition - combined. It forced PepsiCo onto the defensive - and that’s why we have to do it again.

PepsiCo’s palm oil policy is disappointing, but we can push the snack food giant to go the whole way and use only conflict-free palm oil. The SumOfUs community has already been instrumental in transforming the palm oil industry -- they’ve made McDonald’s and Yum! Brands (owner of KFC, Pizza Hut, and Taco Bell) commit to zero-deforestation policies.

If you’re in, you know what to do. Here’s the Youtube link: https://www.youtube.com/watch?v=VPlxNhEc2lA