Run-Riot has teamed up with Google for this weeks's UK launch of the Field Trip app, which provides contextual information about your surroundings via your smartphone.

'Field Trip is your guide to the cool, hidden, and unique things in the world around you. Field Trip runs in the background on your phone. When you get close to something interesting, it pops up a card with details about the location. No click is required. If you have a headset or bluetooth connected, it can even read the info to you.'

Their official description tells us: 'Field Trip can help you learn about everything from local history to the latest and best places to shop, eat, and have fun. You select the local feeds you like and the information pops up on your phone automatically, as you walk next to those places.'

Run-Riot is really excited that it's geo-tagged listings of London's more subversive culture is now available on this new Google mobile platform. We'll be selecting hand-picked highlights from our weekly line-up, adding it to the Run-Riot feed on Field Trip. In doing so, we'll be introducing our take on London's culture to new audiences - those kindred spirits actively seeking something off-the-beaten-track.

Partnering with Field Trip chimes nicely with us while we continue to take the user from the edge to the heart of London's most brilliant culture.

Other UK publishers who have been invited to partner up will cover areas of interest from Architecture, Historic Places & Events, Lifestyle, Offers & Deals, Food Drinks & Fun, Movie Locations, Outdoor Art and Obscure Places of Interest. We're liking the look of Dezeen, WeHeart, Songkick, Great Little Place, Gardenista - to name but a few.

The app is currently available on all android devices, and they promise us that it'll soon be available on the iOS platform.

You can cut-to-the chase and download it here for free: fieldtripper.com

fieldtripper.com
+FieldTripApp
@fieldtripapp
facebook.com/fieldtripapp

Here's a recent article about Niantic Labs, the team behind Field Trip [Fastcompany.com, 08.01.13].