Job Opportunity: Marketing Executive (Radio 3 and Classical Music), BBC Marketing & Audiences
Job Introduction
This is an exciting opportunity to join the BBC Radio 3 and classical music marketing team, helping to drive perceptions of Radio 3 as the UK’s home of classical music. The BBC Radio 3 Marketing Executive assists the Marketing Manager and Head of Marketing in the management of the day-to-day delivery of marketing content for Radio 3 and classical music across all platforms, ensuring a coherent and consistent brand experience for Radio 3’s audiences.
This is a seven month contract/attachment opportunity based in London.
Role Responsibility
As the Marketing Executive within the team you will provide support and input into brand planning, product development and delivery of marketing plans. This includes leading the delivery of outstanding campaigns that are on brand, on budget and on time. You will also focus on consistency of visual look, brand image, identity and communications messages across all media and liaise with Audience Research to prepare post-campaign evaluations.
You will bring insights to the role, through your awareness of current trends and creative excellence in digital and social media.
In addition to establishing great working relationships with the wider Marketing and Audiences and Media Engagement teams, other internal key stakeholders such as Communications, Editorial and product development, you will also work closely with our external creative agencies and partners.
The Ideal Candidate
The ideal candidate will have strong marketing background working in the broadcasting industry or in an organisation with similar brand challenges. They will demonstrate the following: good understanding of and passion for BBC Radio 3 and other BBC brands; knowledge of the broadcasting industry; successful experience of strong project management and budget management; analytical approach to problems; critical evaluation skills; good written and verbal communication; a strong creative track record delivering multi-media campaigns; and managing effective stakeholder relationships. Ideally they’ll also have a good knowledge and passion for classical music.
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