The Swedish vodka brand has teamed up with eighteen cutting-edge artists.

ABSOLUT VODKA are in the midst of launching a new project which will see creative types using the iconic ABSOLUT bottle as a catalyst for cutting-edge creativity. Dubbed ABSOLUT BLANK, the initiative will involve eighteen artists who specialise in a variety of different fields, from drawing and painting to film making and digital art.

Mark Hamilton, Global Marketing Director at The Absolut Company, explains: "In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together artist collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT."

Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s cut-out imagery and the graphic design of Robert Mars, the colorful painting of Dave Kinsey and the detailed work of Good Wives and Warriors, best known for making labor-intensive, imaginative, intricate and large-scale drawings with titles such as ‘Giant Squids Attacking the Earth’.

For more information, and exclusive behind-the-scenes footage, visit facebook.com/ABSOLUTUK. ABSOLUT BLANK is created by ABSOLUT in collaboration with TBWA\Chiat\Day, New York. Please Enjoy ABSOLUT responsibly. www.drinkaware.co.uk.