Never Mind the Art Dump celebrates the UK premiere of Pretty Sweet, the much anticipated new Spike Jonze co-directed Girl and Chocolate Skateboards film.

Never Mind The Art Dump will showcase iconic posters of the Girl & Chocolate Film Archives, re-interpreted versions of those posters, as well as exclusive skateboard decks and 8 brand new prints from their new feature, ‘Pretty Sweet’. 

Since 1992 and the release of “GOLDFISH”, Girl and Chocolate films have been renown for setting milestones in the history of skateboard movies, and are often considered as incubators for some of Spike Jonze’s most iconic movies and video clips. Some of Jonze’s most notable achievements include making skateboarders ride invisible boards (Yeah Right, 2002), having a retired skateboarder jump down a set of stairs in a wheel chair (The Chocolate Tour, 1999), setting up the first ever skateboard group choreography (the Hot Chocolate Tour, 2006), and blowing up skateboard obstacles while they were being used (Fully Flared, 2007).

A selection of those videos, including the blaxploitation-inspired skit from 1996’s “MOUSE”, that eventually led to the Beastie Boys “Sabotage” music video clip, will also be on display at the exhibition, allowing visitors to revisit some of skateboarding’s classical moments.

The Art Dump is the name tagged to a team of like-minded creative misfits who work under the same flat roof in Torrance, California. They are, essentially, The Girl Skateboard Company’s full-time art department. The veteran, Andy Jenkins (Bend Press) uses his title as art director loosely. He considers the crew a co-op and lets it operate that way, with each artist bringing their own unique, individual vision to the Girl brands. The current team roster includes: Eric Anthony (The High Desert), Hershel Baltrotsky (Art Raffle), Jeremy Carnahan, Michael Coleman (Michael Coleman Studio), Christian Morin (M District), Andy Mueller (The Quiet Life & Ohio Girl), and Chris Waycott. That is the simplest way you can break down the Art Dump, though it’s not really that simple, for each of these people has a myriad of interests, talents and mediums. As a group, and individually, they work in both commercial and non-commercial worlds. Sometimes these worlds collide and that is where the Art Dump’s collaborative projects exist — amidst the rubble and question marks of a crash site of graphics and fine art.

‘Pretty Sweet’ will premiere in London on Monday November 19th at Richmix Cinema. Girl and Chocolate team riders Raven Tershy, Elijah Berle, Kenny Anderson, Cory Kennedy, Vincent Alvarez and Stevie Perez will be in attendance on the night to open the gallery at the Hoxton Hotel where exclusive, limited edition, signed artwork will be available to buy. A limited edition “Pretty Sweet” two disc set in SD DVD and HD Blu-Ray formats is available to available to pre-order now from select skateboard shops around the UK. The collectable deluxe boxset includes bonus features & footage exclusive to this package, plus digital downloads and a 48 page Pretty Sweet booklet.

November 19th to December 7th