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Anastasia Niedinger


Personal Brief

Nastia (full name Anastasia) works as a freelance strategist for artists and entrepreneurs. In her day to day she specialises in brand identity development and creative communication, offering strategic and artistic consultancy on multi-disciplinary ventures and projects.

When she’s not working Nastia is a hungry observer, writer and commentator, incessantly documenting the zeitgeist, or as she likes to put it “examining the hype”.

Surrendering to her own creative impulses Nastia also spends her free time working as an art director and creator, preferring to work in a mixed reality capacity, and indulging her infatuation with surrealism or speculation of near futures. Find Nastia on Instagram, Medium and Twitter.

Artists on your radar, shout them out!

To name a few! 

Pierre Huyghe
Elliott Dodd
Pakui Hardware
Omsk Social Club
Jordan Wolfson
Sebastian Henkel

Which is your number one location - and what's it best for?

The Wellcome Collection and Wellcome Library in Euston. The building is a free museum and library that “aims to challenge how we all think and feel about health”, or as I like to tell people, reveal the cross-disciplinary relationships between science, medicine, society and art.
Its permanent exhibitions are full of macabre but educational curios and its temporary exhibitions are always exceptional, with gorgeous curation every time. There’s also a lush reading room full of anthropological literature ranging from everything between artificial intelligence to the occult.
I consider it my shelter in the city and favourite workspace.

'Getting creative', what's it all about?

Dream journaling. Keeping a diary of your visions and ideas, no matter how fleeting or microscopic. And blurring the lines between this reality and others.

Your Life, Right Now - what's the soundtrack?

Sample Devon by Quirke

What is your idea of a jolly good time?

Dancing, aka fuelling the warp engine like a good little worker ant.
Also writing, and working with amazing multi-disciplinary clients on their visionary ideas.

What happened the last time you were a complete disgrace?

Dust in my hair and under my fingernails. That’s what you get for urban exploration.

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